This conference aims to discuss marketing, advertising and public relations as fundamental management techniques to the creation of brand image in a global market and an increasingly competitive one, based on the contribution of the latest research in Portugal, Europe and the world.
Therefore, carefully selected themes to be explored will focus on marketing and internationalization of companies and organizations, innovation and entrepreneurship and brand management, since we now live in an open economy, which requires that companies launch new and different products and services, surprising enthusiastic everyday customers.
For the specific area of advertising, prominence is given to image and design, as well as the use of new information and communication technologies and the Internet.
In the field of Public Relations, we will seek to explore the contribution of studies by researchers from several countries, conducted on the strategies and tactics of public relations, protocol and communication management in a crisis situation.
Papers, workshops and presentations are invited on any of the following themes:
Innovation and Entrepreneurship
New challenges. Strategic versus Tactical PR
Scenario Building in crisis and issues management
Digital Content Storytelling
New Technologies / Social Networks
Brand Internationalization, Competing in a Global Market
10th May 2013, in Santa Maria da Feira, Portugal
For further details of the conference, please visit: